The Target UnitingCare Australia Christmas Appeal has been a gift giving campaign, offering support to people of all ages for the past 27 years. The campaign is launched in all Target stores in early November each year and aims to make Christmas more special for the thousands of Australians who, for various reasons, are unable to celebrate Christmas with gifts.
Thanks to the generosity of the Australian community, UnitingCare Australia and Target have collected over 2.1 million gifts in the last 26 years. And in 2017 over 22,000 gifts were collected via the stores. In addition, there was also over 11,000 gifts donated by very generous community groups, bringing the gift total in 2017 to more than 33,000 gifts. This enabled us to assist over 42,000 families.