The Target and UnitingCare Christmas Appeal has been a gift giving campaign, offering support to people of all ages for the past 26 years. The campaign is launched in all Target stores in early November each year and aims to make Christmas more special for the thousands of Australians who, for various reasons, are unable to celebrate Christmas with gifts.
Thanks to the generosity of the Australian community, UnitingCare and Target have collected over 2.1 million gifts in the last 25 years. And in 2016 nearly 18,000 gifts collected via the stores. In addition, there was also nearly 21,000 gifts donated by very generous community groups, bringing the gift total in 2016 to 38,102 gifts. This enabled us to assist over 42,000 families.